PMA | Community Newsletter

March 8, 2024

In case you missed it…

5 things I wish I had known before my first year as a Manager

Stepping into a management role for the first time can be daunting. But with the right preparation and perspective, you can thrive in your first year as a new leader.

As a Senior Product Marketing Manager at Nayax who recently took on managing a team, Ayelet learned a lot during my initial foray into leadership.

In this article, she shares the five insights she wish she had known before starting her first year of managing others. Her goal is to provide you with helpful tips and tools as you embark on your own journey in a new leadership role.

With the lessons she gained from her experience, you can move forward with confidence and master this transition.

How to get better ROI on content marketing surveys

Compelling content marketing tells a story that accomplishes three objectives.

First, it generates clicks in digital marketing campaigns and drives the target audience to your landing page.
Second, the report or white paper prompts the reader to think about their own situation and wonder if they should consider a change.
And third, it links the need for change to the potential benefits of your solutions.

While these are the goals, research-based content often falls short. Instead, the end product is a hodgepodge collection of profiling metrics: What solutions does the market use? How many people work in the department? What information sources do they rely on?

How does this happen?

While the specifics of every situation are unique, a common root cause of this phenomenon is hoping that a story will emerge from the data instead of proactively identifying the data needed to tell a predefined story.

The frameworks in this article outline how to identify compelling stories to tell, before you start writing your survey. We also offer guidance on using content marketing survey data to demonstrate your product's value.

Here’s some more content in the community:

Primary vs secondary research: Know the difference [Video]
Effortless product messaging: Easy guide [Video]
Analyzing pricing strategies for in-app purchases, with Mark Assini [Podcast]

🕺Community Events 🕺

This is what we have on next week:

Check out all community events here.

🌏 In-person and virtual summits 🌏

Product Marketing Summit | Denver - April 10-11
#GTM24 | Los Angeles - April 24- 25

Product Marketing Summit | Amsterdam - May 16 - 17

Product Marketing Summit | Atlanta - June 5 - 6
Product Marketing Summit | Seattle - June 12 - 13

🚀 Community Highlights 🚀

Hi PMA,

It’s Christina, your Community Manager here. 👋

Happy International Women's Day Product Marketing Alliance!

Today, we salute the inspiring women who are making waves in the product marketing world. Your expertise, dedication, and innovation are truly shaping the future of product marketing. 👩‍💼💪

A big thanks to those who contributed by answering key questions about women in leadership and what it means to them. ♥️

Michele Nieberding 🚀, Bianca Stanescu Tanwistha Gope Anna Kovalenko Allison Rona Ginevra Mambretti Névine I.

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Let's take a moment to recognize and appreciate the achievements of our female members. Share your thoughts, stories, or shoutouts in this thread. 💬👇

Together, we're building a more inclusive and diverse community. Here's to breaking barriers and forging new paths! 🌟👏

Until next time, PMA.

From: Christina, Charley, and the rest of the PMA team